Search engines use a set of rules to decide what information contained within your website is relevant. The more rules that are adhered to, the more likely it is that your website will be included in the results presented by the search engines for your chosen key phrases.

Choosing The Right Key Phrases


'Key phrases' are the words that describe the products or services on your website. Your pages should be optimised for these phrases. They are the phrases you would use to search for your competitors.

Create Pages That Highlight These Key Phrases


There are many criteria to fill in order to create a fully optimised web page. Our software analyses your page, and compares the results with the current top ten websites. Using this information, we are able to produce web pages that obey as many of the rules as possible to achieve a top-ten listing for your chosen phrase.

What are the Search Engine Rules?


There are many rules used by search engines to decide if your page is relevant to a particular phrase. Some of these rules relate to the phrase itself, some to the overall design of the site and the pages within.

 

Click here to view an example of how the phrase "eau de toilette" is optimised on the page http://www.eau-de-toilette.co.uk/index.html.


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